To Employers that Tweet Out Jobs

Recently I’ve noticed quite a few businesses tweet out job listings.  Sounds like a good idea right?  In theory yes, but I’ve found that many of these links are broken or those that have good links lead to job descriptions that don’t match what the tweet indicated the job would be. If your followers click on your link to find out more information and are taken to something completely unrelated, why would they continue to follow you or read your content?

When I looked a little deeper into the company accounts, I found that some had a large amount of followers that were spam accounts, competitors, or people that were not remotely qualified for the positions they were tweeting about.

So what should we take away from this?

  1. Make sure your tweet is clear and aimed to your target audience. Have a job title, location & what you’re looking for clearly indicated to make your followers more inclined to click on your links.
  2. Search for the leaders in your industry and follow them to find potential employees. Follow the leaders followers too. This will make your potential prospects at least aware of your account.
  3. Consider sending a DM (direct message) directly to leaders in the field to see if they will retweet your information or to those you think could be good prospects for the job.

Ultimately, you want to give people a reason to follow you.  If your message is consistent and is related to what your 140 character profile states, you will emerge as someone worthy to follow.

To follow or not to follow…you never want that to be the question.


Email Etiquette…Do YOU have it?

I get about 60 emails a day. That’s right. 60.  As a career consultant that works with college students daily, I’ve seen a lot of netiquette violations.  I’ve included two real examples.

Exhibit A:


Mrs. Ledgerwood,
I was unable to attend the career fair yesterday (Feb 16) and I was wondering if you knew of when the next one will be held?
Thank you,
Firstname Lastname


The first problem with this is that the student addressed me as “Mrs.”  I’m not married and it’s awkward to have to tell someone you aren’t married.  Always use “Ms.” when you are unsure. The second problem is that this information could be found by looking on our events page which is prominently posted on our home page.  Take the time to try to find the answer before emailing someone. Lastly, include an email signature–name, major, email address and phone number.

Exhibit B:


Hi Laura,
My name is _____and I’m a Warnell forestry major. My mother said i should contact you if I ever need resume or cover letter help. I’ve attached my resume and a cover letter for a job I’m fixing to apply for. If you could look over those i would really appreciate it. Thank you
-FirstName Lastname


Anyone else having a hard time reading this?  The font is small and strains the eye.  Additionally, if you have never met the person you are emailing before, it is not appropriate to address them by their first name.  You should also ask yourself if your request or question can easily answered.  Do you think an email can really help answer if you have a good resume, cover letter, and how it relates to the job description? Remember the saying “if it sounds too good to be true, it probably is.”  Sometimes certain communication mediums (i.e. email) aren’t appropriate.

Do I even need to say anything about the mother comment? Or the lack of a closing like “Thanks” or “Sincerely” before his name? “I” should also be capitalized when engaging in professional communications.

Before sending an email to an employer or really anyone, send it to yourself.  Ask yourself: is what I’m asking reasonable, easy to answer, and clear.  If it takes 5 paragraphs to answer your one line question, delete your email and pick up the phone.