The Secret Hook: How To Engage and Keep Your Customers

You’ve probably heard that millenials and Gen Y as a whole is the “trophy generation,” meaning they think the mere act of participating in something should result in an award. Many grew up with teachers and coaches that gave them a trophy for virtually everything.  You may think of this as coddling or ridiculous, but businesses and higher education would benefit if they would stop fighting the “helicopter parent” mentality and show some appreciation not only to Gen Y, but to their customers as a whole.

Celebrities are the best at this. Take this scenario: Kim Kardashian will occasionally retweet a fan’s comment. Fan freaks out. Tells all her friends on Facebook & Twitter. However many friends that fan has, now knows about Kim Kardashian and is more likely to see who she is and what she does. Conveniently, there is a direct link to her new perfume on her Twitter profile. Coincidence? I think not.  That is the mark of a savvy businesswoman. By the simple act of recognition, her follower becomes an even more avid fan, and new followers may engage with her social media presence that might not have done so before.

You may be thinking that you’re not a celebrity, so obviously the same scenario couldn’t happen to you. I’ve got a few examples that would beg to differ, however.  This phenomenon is an example of a new trend in consumer behavior: recognition. They want to have their questions answered. Be featured on your social media pages. Thanked for sharing your posts. Feel like someone is paying attention to them period.

My definition of recognition is a little broader than the trophy concept. It’s showing your customer respect. Respect for their opinions, showing that you listen, and demonstrating that you act based on what you heard.

How do you show that you’re paying attention to your fans?

Consistency is Key in Social Media

I’m guilty of not following one of the cardinal rules to successfully using social media for your business/organization: consistency.  I’ve been traveling and working on several different projects for my office, so posting blogs got pushed to the back burner temporarily.  It’s no excuse, but it’s what happened.

We all have times like this in our lives where the here and now overtake us and we lose sight of other things that are important.  Sometimes you can’t predict this, but other times you know it’s coming.

 

That every September you’ll get rush of clients.

That you’ve got a big deadline coming up.

Ultimately, that something else more important that social media is happening in your life.

If you can predict these things are coming up, it’s important for you to go ahead and plan early.  Go ahead and write a few “filler” blogs or social media posts.  You can even go back and recycle some of your content because likely your audience isn’t going to remember you already posted that tweet.  They could’ve missed it all together.

We don’t always know when we’ll be busy or when things we can’t predict are going to come up.  We can, however, have our “just in case” content in place to keep you on track.

 

Pinterest Infographic: Uses in Education

Linda Ross shared this great infographic on how educators are using Pinterest & I wanted to share it with you all.  I especially like the tip on creating an online library.  While our career library is a great resource, students seem to rarely use it these days, so referencing more up-to-date editions and how they can access these resources seems like a great idea.

Though I have yet to use the collaboration function, it seems like it has potential. Pinterest users have the ability to open their boards to collaborators (ones you select, or it can be open to the public) to share information around a specific topic.  It could be an academic subject, news, job leads, anything you can imagine.

Check out some additional tips below!

16 Ways Educators Use Pinterest

Thank you Linda!!!
From: Online Universities Blog

Pinterest & Higher Education: What’s the deal?

Pinterest has been blowing up the social media news and it was reported that it’s now the 3rd most visited social media site behind Facebook & Twitter.  Pinning, boards, followers, activity…what does it all mean? Today I wanted to give a brief overview of Pinterest and how you can use it for your customers, students or other targeted populations.

Let’s start with boards.  Think of these as a bulletin board that you use to visual represent online resources (videos, blogs, podcasts, articles, etc.) around a specific topic.  Pinterest has been most popular with those designing a house or getting prepared for an upcoming wedding, but it can be used for informative purposes as well.  Below is an example of how the UGA Career Center uses Pinterest:

Pinterest Board

Click on the “Add” button and you can upload documents, link to other websites or create a board. It’s user friendly and pretty easy to navigate.  If you’re just starting, I recommend clicking in the search bar in the top left corner and searching for other users that are “pinning” about topics you are interested in. After you start your search, 3 links will pop up directly underneath the search bar to help you find pins (aka links), boards, or people.

By using Pinterest and pinning more interactive media (videos, podcasts, etc. on our boards), we’ve been able to cover topics in a way we’ve never been able to before. We don’t have enough staff to create YouTube videos and podcasts at this time, but we’re able to leverage the resources we find on the internet to share the best tips for our students in a format they like to learn.

Have you been using Pinterest?  Do you have other ideas on how it could be used in Education?