How to Create a Social Media Content Calendar

It sounds a lot more complicated than it really is.  You can create one on Google, Outlook, or (what I do) through Publisher.

The trick is figuring out WHAT your audience wants to hear about and WHEN. That’s not easy to figure out necessarily either, unless if you have kept track of your analytics using something like Hootsuite or Bit.ly.  If you’ve been shortening your links using Hootsuite or bit.ly and identifying popular topics, all you have to do is lay it out on the calendar.

Here’s a basic outline of what I plan on posting for my audiences this Fall.  Note that’s it’s not complete, and I did that intentionally.  You can’t give away all your trade secrets, right??

If you haven’t been keeping track of how your audience is engaging with you, I recommend that if you go ahead and create a content calendar that you also create a plan of how you are going to measure whether or not your calendar was effective.  Facebook insights and Hootsuite can tell you a lot of information as to whether or not your followers/fans are paying attention to what you’re posting.

Note that with many things in life, sometimes it’s trial and error.  You may think you’ve got the perfect plan in place, but it’s important to monitor your progress to see if you need to adjust in the future.

Do you have any other tips on how to create a content calendar?

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Life is what happens to you while you’re busy making other plans

As I began composing an application for a Marketing and Branding award based on the Career Center’s social media strategy, I began to get frustrated.  It’s difficult to explain what you do day in day out.  Sitting down and trying to convey into words the communication strategy was more difficult than I imagined and it got me wondering…why?

Sometimes when we focus so much on measurement (clicked links, total student attendance, reach, etc.), it becomes easy to lose sight of the goal.  I knew I had a plan in place.  I would post tweets and Facebook posts on specific career topics timed when students would likely read them. Sounds simple right?? That’s because it is.

The more complicated your plan is the more difficult it may be to measure.  More complicated does NOT equal more successful. Set a goal before you begin and post it in a place where you can’t overlook it.  This way you remain focused and ever reminded that all you do should contribute to the goal set before you.

My goal for the week: post on Facebook & Twitter about networking & the job search.  Why? Because this is the time of the year we get a lot of questions about those topics. Simple, right?