For those that are on Twitter, I don’t need to explain the value: it keeps you up-to-date on who you follow, informs popular news & is less cluttered than other social media sites. For those that don’t use Twitter, it’s a harder sell to use it period, let alone to job search. Why use it instead of Facebook or LinkedIn (or in addition)? Do employers really use it to hire people?
The key point is that not many job seekers ARE using it to job search. In this age of information-inundation, it’s important to do things that are different increase your chances of being noticed by hiring managers, many of whom receive hundreds of emails a day. If they are on Twitter, they will likely receive less tweets directed to them than emails, so why not use it?
Basic Ways You Can Use Twitter in Your Job Search:
Get a professional bio. Help someone understand why you’re on Twitter and what you’re hoping to get out of it. Include your area of expertise, a blog or website link and your purpose. Some people like to include a few personal hobbies or other details as well, but use good judgment when deciding what to include. Here are two examples:
Google it! If you don’t know if a recruiter uses Twitter, Google “the employer name + Twitter”. You can also search employer name + recruiter + Twitter” to see who pops up. If anyone shows up in your results, their Twitter account was MADE for you. They want you to contact them! They wouldn’t identify themselves as an HR representative if they didn’t want you to reach out to them.
To get you have to give. Comment on other people’s tweets. Retweet their posts. Ask appropriate questions and mention others (@Twitterusername) to get the conversation started. Be the expert in the world that you wish to see–share professional articles, videos or general tips.
All of this will help you to get noticed. If you aren’t sure what you’re supposed to say or do, sit back and watch for a few days before joining in the conversation. You can learn a lot by observing.
Just do it. There is no RIGHT way how to tweet. Try not to over analyze whether or not you’re using Twitter correctly because everyone uses it differently. The most important thing for you to do is to join the conversation and put yourself out there.