I’m guilty of not following one of the cardinal rules to successfully using social media for your business/organization: consistency. I’ve been traveling and working on several different projects for my office, so posting blogs got pushed to the back burner temporarily. It’s no excuse, but it’s what happened.
We all have times like this in our lives where the here and now overtake us and we lose sight of other things that are important. Sometimes you can’t predict this, but other times you know it’s coming.
That every September you’ll get rush of clients.
That you’ve got a big deadline coming up.
Ultimately, that something else more important that social media is happening in your life.
If you can predict these things are coming up, it’s important for you to go ahead and plan early. Go ahead and write a few “filler” blogs or social media posts. You can even go back and recycle some of your content because likely your audience isn’t going to remember you already posted that tweet. They could’ve missed it all together.
We don’t always know when we’ll be busy or when things we can’t predict are going to come up. We can, however, have our “just in case” content in place to keep you on track.