Pinterest & Higher Education: What’s the deal?

Pinterest has been blowing up the social media news and it was reported that it’s now the 3rd most visited social media site behind Facebook & Twitter.  Pinning, boards, followers, activity…what does it all mean? Today I wanted to give a brief overview of Pinterest and how you can use it for your customers, students or other targeted populations.

Let’s start with boards.  Think of these as a bulletin board that you use to visual represent online resources (videos, blogs, podcasts, articles, etc.) around a specific topic.  Pinterest has been most popular with those designing a house or getting prepared for an upcoming wedding, but it can be used for informative purposes as well.  Below is an example of how the UGA Career Center uses Pinterest:

Pinterest Board

Click on the “Add” button and you can upload documents, link to other websites or create a board. It’s user friendly and pretty easy to navigate.  If you’re just starting, I recommend clicking in the search bar in the top left corner and searching for other users that are “pinning” about topics you are interested in. After you start your search, 3 links will pop up directly underneath the search bar to help you find pins (aka links), boards, or people.

By using Pinterest and pinning more interactive media (videos, podcasts, etc. on our boards), we’ve been able to cover topics in a way we’ve never been able to before. We don’t have enough staff to create YouTube videos and podcasts at this time, but we’re able to leverage the resources we find on the internet to share the best tips for our students in a format they like to learn.

Have you been using Pinterest?  Do you have other ideas on how it could be used in Education?

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2 comments on “Pinterest & Higher Education: What’s the deal?

  1. Laura,

    Thanks for sharing this information! We’ve been using Pinterest (@BU Career Services) and found it helpful for sharing job search infographics, appropriate interview attire, and other career development tips and resources. I wasn’t aware that you could upload documents, so now I’m planning to upload all of our sample resumes, as well as other handouts we typically give out in our office. Thanks for the idea!

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