Getting Out of a Twitter Rut and Generating Good Content

Anyone who knows me knows I LOVE Twitter. It’s a great tool that I find really useful for researching what’s going on in social media and career services (my two main areas of interest), but we can have a love/hate relationship sometimes. She is VERY high maintenance and requires a lot of attention.

Because of this, I really enjoyed reading this blog. It’s always good to go back and remind yourself “what’s my purpose?” Who is my audience? What am I trying to say?  It’s easy to get stuck in the mindframe of mindlessly sending out content just to get something out there.  To be considered active on Twitter, you should already be posting a minimum of 2-3 times a day if not more, so it is tempting to tweet just for the sake of tweeting.

If you’re starting to get tempted to do this, here’s what I recommend: 

  1. Start asking your followers what they would like more information on.
  2. Retweet (useful!) content your most interactive followers are posting.  This will help further build your relationship.
  3. Start commenting on other Twitter users’ posts in the meantime until you have an idea for new content.
  4. Google it! Tweet interesting articles, video or blogs.

This should be a good start to get you out of a Twitter rut.  Do you have any other ideas for tweets when you run out of original content?

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