As I began composing an application for a Marketing and Branding award based on the Career Center’s social media strategy, I began to get frustrated. It’s difficult to explain what you do day in day out. Sitting down and trying to convey into words the communication strategy was more difficult than I imagined and it got me wondering…why?
Sometimes when we focus so much on measurement (clicked links, total student attendance, reach, etc.), it becomes easy to lose sight of the goal. I knew I had a plan in place. I would post tweets and Facebook posts on specific career topics timed when students would likely read them. Sounds simple right?? That’s because it is.
The more complicated your plan is the more difficult it may be to measure. More complicated does NOT equal more successful. Set a goal before you begin and post it in a place where you can’t overlook it. This way you remain focused and ever reminded that all you do should contribute to the goal set before you.
My goal for the week: post on Facebook & Twitter about networking & the job search. Why? Because this is the time of the year we get a lot of questions about those topics. Simple, right?