Branding: If you Build it, They Will Come

Just a few days ago was the UGA Career Center Spring Career Fair where over 160+ companies came to campus to recruit students from a variety of majors.  The event was well attended with over 1,800+ students attending, but I heard a few employers mention that they weren’t seeing enough students from a particular major or set of majors.

I can certainly understand that frustration. You spend time and money to come and hire people (it’s a down economy. Why aren’t they here talking to me, right??) and for some reason they just don’t come to talk to you. Is your display not big enough? Were you not in the right location? These are all questions you may ask yourself.

What I’ve found over time is that the most successful companies that recruit on campus have branded themselves effectively through consistency and the size of the displays they bring in and the location of where they are in the fair do little to deter quality candidates from seeking them out. Being consistent means interacting with your targeted audience OFTEN: through class presentations, networking events, career fairs, hosting student interns and so on.

It’s also important for you to be consistent online as well.  What is the first thing you do when you seek information? For this generation they Google it.  Social media typically pops up on the first page of search results, so revisit your sites and make sure they are up to date and make you appear engaged. Check out your website and make sure it’s been updated and jobs you list can be prominently found. Sharp students will seek you out: online, at a career fair, or at a networking event.  They won’t seek you out if they don’t know you typically.

Lesson of the day: Google yourself. Do you like what you see?

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