Timing is Everything Especially in Social Media

The title says it all.  A common worry I hear expressed by people looking to use social media professionally is that they don’t have enough time in the day to manage it.  I agree that it’s tough, but as I explained in my previous post about Hootsuite, you can easily schedule future posts and monitor your presence on multiple sites through one source.

One thing that I did not touch on in my last blog was WHEN to post.  Think about when your audience would be likely to see your Tweets, Facebook posts or LinkedIn updates.  Even though you may have time to tweet at 8am in the morning, ask yourself if your audience is going to be up at 8am diligently looking for your post.  They just might be…or they might not.

This is partially why I use bit.ly in conjunction with Hootsuite.  It’s easy for me to quickly scan down my shortened link list to see if my audience is clicking on my links.  I also monitor Facebook Insights to see how far my post was able to reach.

The only way to figure out if your timing is good or bad is to monitor your clicked links (can be done through bit.ly or Hootsuite) or to check your Facebook insights.  Don’t be afraid to experiment with the timing of your posts.  One of my most viewed links came from the day after Christmas!  Check your statistics often and you may begin to see some trends of when your audience engages with your social media sites.

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