Networking: Creating TRUE Fans vs. Passive Followers

I attended a job search workshop targeted to MBA students yesterday and left feeling inspired. My main takeaway from the talk was the importance of networking while job searching.  Even though networking was discussed in the context of the job search, it made me think about how valuable true networking and relationship building can be in any setting.

When you engage in social networking for your employer,  do you think about how to cultivate a deeper relationship with your followers & fans?  Are you participating in meaningful conversation, or are you shouting from your soap box?

No one wants to be “that girl”–you know the type. The girl that only talks about herself and could care less that you just got promoted or took up ballroom dancing. Let me be clear by stating that I’m not suggesting that you go totally off topic and delve into your followers’ social lives. Rather, are you actively listening to their needs and fostering the relationship? If you don’t listen to what they have to say, then why would they listen to you?

Comment on other people’s blogs & statuses. Pose questions and ask for feedback.  Retweet an insightful post from a follower. That will help to create a more meaningful AND reciprocal relationship.

 

Lesson of the day: You have to give to get.

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