In a previous post, I mentioned the importance of identifying the leaders in your field–social media field that is. Twellow, WeFollow, and Listorious are all great sites to identify the leaders in Twitter when you are getting started.
While it is important to benchmark and constantly survey the landscape to make sure you’re on par with your competition, at some point it is important to branch out. To try something new. To take a risk. If you do the same thing as your competition, what sets you apart? Instead of being a barnacle that clings on to someone else’s idea, be the foundation others wish to emulate.
Easier said that done right? The way that I try to “branch out” from my peers is to bounce ideas off of other people I trust. It’s okay if some of your ideas seem crazy or off the wall. Some of the best ideas seemed crazy at first I’m sure. Even if your ideas end up being deemed “too crazy” and not feasible, the exchange of ideas might lead to another insight that could just work.
Great leaders also surround themselves with great people. My social media intern came up with an excellent idea: have a “theme week” or topic to focus on that week. It keeps people engaged in your topic and so far we have had a lot of success through implementing this new idea.
Try it out and see if it works for you!