Recently I’ve noticed quite a few businesses tweet out job listings. Sounds like a good idea right? In theory yes, but I’ve found that many of these links are broken or those that have good links lead to job descriptions that don’t match what the tweet indicated the job would be. If your followers click on your link to find out more information and are taken to something completely unrelated, why would they continue to follow you or read your content?
When I looked a little deeper into the company accounts, I found that some had a large amount of followers that were spam accounts, competitors, or people that were not remotely qualified for the positions they were tweeting about.
So what should we take away from this?
- Make sure your tweet is clear and aimed to your target audience. Have a job title, location & what you’re looking for clearly indicated to make your followers more inclined to click on your links.
- Search for the leaders in your industry and follow them to find potential employees. Follow the leaders followers too. This will make your potential prospects at least aware of your account.
- Consider sending a DM (direct message) directly to leaders in the field to see if they will retweet your information or to those you think could be good prospects for the job.
Ultimately, you want to give people a reason to follow you. If your message is consistent and is related to what your 140 character profile states, you will emerge as someone worthy to follow.
To follow or not to follow…you never want that to be the question.